Can it be? People have mocked the Aruba: 90,000 Friends ad campaign so much that they have removed the creepy, paternalistic fake locals' Friend profiles off the website?! Where can I go now, besides a subway platform, for surfing brothers Wesley and Quincy Connor? Nanette, the island's only female? The humorless pleated pants-wearer whose tee-time is seven am? The guitar-strumming ethnic who lives to entertain the tourists?

This is the death of an era.